See here's the thing, and the joke goes like this: There are these two super-models and a geek in a lifeboat. I don't remember why they are there, probably something to do with their ship sinking, anyway, a bunch of stuff happens that I can't remember, and then the geek says to the remaining super-model: "Sex? I'm sorry, I thought you said Hex".
Stephen Totilo of Slate writes about Why aren't video games funny and misses what I think is the obvious conclusion: game developers aren't that funny.
It's not that difficult the integrate comedy into games... if... you're actually funny.
I've worked with a lot of writers over the years and there are exactly
two (0x02) five (0x05) that I think are funny and get how to integrate humor into games. I've also met a lot of funny linear-writers, but they end up writing these long scenes that are funny, but don't connect to anything else in the game. They come across like short SNL skits interspersed between gun-play.
Comedy is a building process. One-liners are great filler, but real comedy it's built in slow layers, and even the one-liners need to be set-up in advance. The "funny" one-liners you hear in a lot of action games aren't set-up in the game, but rather in some movie you saw three years ago. Without that back-knowledge, the lines aren't really funny.
Another issue with comedy is that we love to laugh at bad things happening to other people. It's funny to laugh at the main character in a movie dealing with one travesty after another or being made a fool of, but in a game, the main character is us. Now these bad things are happening to us, not someone else, and if those bad things are preventing us from making progress in the game, that's not funny, that's frustrating.
Comedy is also about timing, and you give up a lot of the control over timing to the player, so you need to think about building your jokes differently.
Comedy in games isn't hard, it's just different.
Hex. Eh. Now that's funny.